Blog
Posts & insights
My experience in digital marketing, advertising platforms and media planning.
Google Analytics·27 İyul 2026·👁 21
What is Google Analytics 4 (GA4) and how does it work? Complete guide
What is GA4, which solves the problem, event-based data model, reporting types, key event, audience, Google Ads integration and certification — complete guide in English.
Read →Google Analytics·27 İyul 2026·👁 14
Google Analytics 4 (GA4) setup: a complete guide, starting from account, property, and data stream
Build GA4 from scratch: account/property structure, data stream, Google tag and GTM, enhanced measurement, verification and user roles with realtime reporting — step-by-step English.
Read →Google Analytics·27 İyul 2026·👁 12
Managing the GA4 dataset and reading reports: event, report, and Explore guide
GA4 interface, event management, overview and detail report difference, Explore (funnel, path exploration), report filter and comparison, custom dimension scope - a practical English guide.
Read →Google Analytics·27 İyul 2026·👁 10
In-depth analysis in GA4: key event, custom report, segment, and audience
Setting up a key event in GA4, creating a custom report, segment and audience difference, predictive audience, Google Ads connection, and ROAS analysis in Advertising — a practical English guide.
Read →Google Analytics·27 İyul 2026·👁 9
Combining GA4 with other tools: BigQuery, data import, and Measurement Protocol
Exporting GA4 dataset to BigQuery, merging CRM dataset with data import, Measurement Protocol, consent mode and data retention, Analytics 360 subproperty and roll-up — English guide.
Read →Google Analytics·27 İyul 2026·👁 13
Google Analytics certification: exam preparation guide
How Google Analytics Certification is taken: registration in Skillshop, 4 modules and 26 lessons, exam topics, most commonly misunderstood concepts and preparation plan — English.
Read →Marketing Analytics·19 İyul 2026·👁 22
What is Marketing Analytics? A Complete Beginner's Guide (2026)
What is marketing analytics and how does it work? The 5 roles of a marketer, data sources, Google Analytics, Ads Manager, and privacy — a complete guide for learners from scratch.
Read →Marketing Analytics·19 İyul 2026·👁 19
The 5 Essential Uses of Analytics in Marketing (with Practical Examples)
5 key uses of marketing analytics: target audience, scheduling, advertising effectiveness, optimization, and sales funnel. Step-by-step explanation with an example of a real mattress company.
Read →Marketing Analytics·19 İyul 2026·👁 14
What is First-Party, Second-Party, and Third-Party Data?
What is first-party, second-party, third-party data? The role of cookies, pixels, SDKs, APIs, and UIDs with real examples — a complete guide to marketing data sources.
Read →Marketing Analytics·19 İyul 2026·👁 20
Google Analytics and Facebook Ads Manager: Marketing Measurement Tools
How does Google Analytics, Facebook Ads Manager, and Google Ads work? Metrics and schedule programs such as user, session, roas, CTR, CPM — a practical guide to marketing measurement tools.
Read →Marketing Analytics·19 İyul 2026·👁 9
Data and Privacy: GDPR, CCPA, and COPPA Explanation for Marketers
What is GDPR, CCPA and COPPA and why is it important for marketers? User rights, the advertising ecosystem, fines (H&M, Google), and responsible advertising — the complete guide to data privacy.
Read →Data Analytics·19 İyul 2026·👁 8
What is Data Analytics? A Complete Beginner's Guide (2026)
What is data analytics and what does a data analyst do? OSEMN framework, KPI, data collection, modeling and storytelling — a complete guide for learners from scratch.
Read →Data Analytics·19 İyul 2026·👁 7
OSEMN Framework and KPI: The Basis of Data Analytics
What is the OSEMN framework and how does the data analyst work? A ground-breaking guide to data analytics, with realistic examples of SMART goal, KPI, primary, and secondary KPI concepts.
Read →Data Analytics·19 İyul 2026·👁 7
Data Collection and Clearing: Sources, Formats, and Scrubbing
Where to find and how to clean the dataset Free resources (Eurostat, OECD), data formats (numeric, text, visual), and the 4-step scrubbing process — a practical guide.
Read →Data Analytics·19 İyul 2026·👁 7
Researching and Modeling Data: Statistics and Forecast Models
How do I research data and build a model? Summary statistics, linear regression, classification and clustering models are explained in simple examples.
Read →Data Analytics·19 İyul 2026·👁 3
Storytelling with Data: Results Explanation and Storytelling
How to explain the results of data analysis and build an impressive story Slide structure and 4-part storytelling method with real examples.
Read →Data Analytics·19 İyul 2026·👁 5
Generative AI in Data Analytics (GenAI): How to Use It
What is generic AI (GenAI) and how is it used in data analytics? The application of LLM, ChatGPT, Llama and GenAI at each stage of OSEMN is explained in simple language.
Read →Digital Marketing & E-Commerce·19 İyul 2026·👁 15
What is Digital Marketing and E-commerce? Beginner's Complete Guide (2026)
What is digital marketing and e-commerce, how does it work? The complete guide for learners from scratch — customer path, marketing funnel, SEO, social media and performance measurement.
Read →Digital Marketing & E-Commerce·19 İyul 2026·👁 6
Digital Marketing and E-commerce Access: Field, Roles, and Careers
What is digital marketing and e-commerce, what do professionals do, and what are career opportunities in the field? An introductory beginners guide with real examples.
Read →Digital Marketing & E-Commerce·19 İyul 2026·👁 6
Customer Path and Marketing Funnel: From Awareness to Loyalty
What is the customer path (customer journey) and marketing funnel? The 4 phases of touchpoint, journey map, and funnel (awareness, consideration, conversion, loyalty) are explained in real examples.
Read →Digital Marketing & E-Commerce·19 İyul 2026·👁 5
Digital Marketing Strategy: Brand, SEO, Social Media and Email
How does a digital marketing strategy work? Brand value, media mix, paid/owned/earned media, SEO, SEM, social media and email marketing — a complete guide to channels.
Read →Digital Marketing & E-Commerce·19 İyul 2026·👁 8
Performance Measurement: Roas, Data Analytics, and Atribus
How to measure performance in digital marketing Roas, performance marketing, data analytics, attribution models, and data storytelling are explained in real examples.
Read →Google Ads·19 İyul 2026·👁 8
What are Google Ads? Search Advertising and Campaign Types (2026 Guides)
What is Google Ads and how does it work? 3 basic principles, campaign types (search, shopping, display, video), customer path and business objectives — a complete beginners guide.
Read →Google Ads·19 İyul 2026·👁 5
Google Search Campaign Basics: Purpose, Structure, and Auction
How does the Google Search campaign work? Promotion objectives (sales, leads, traffic), account structure (account, campaign, name group, ads), keywords, and Google Ads auction — with a real example.
Read →Google Ads·19 İyul 2026·👁 7
How to Set Up a Google Ads Account? Step-by-Step Guide (with Pictures)
How to open and manage a Google Ads account step-by-step? ads.google.com registration, first promotion, budget, payment, and panel navigation — a hands-on guide with screenshots.
Read →Google Ads·19 İyul 2026·👁 6
Keyword Match Types: Broad, Phrase, Exact, and Negative Match
What are the keyword eligibility types in Google Ads? The difference between broad, phrase, exact match, and negative keywords is explained step-by-step by an example of a real shoe store.
Read →Google Ads·19 İyul 2026·👁 5
Keyword Research: Google Keyword Planner Guide (with Pictures)
How to explore keywords with Google Keyword Planner Section into intent, long-tail keywords, search volume, competition, and name groups — a practical guide with screenshots.
Read →Google Ads·19 İyul 2026·👁 8
What is Dynamic Search Ads (DSA)? Automatic Keyword Targeting
What are Dynamic Search Ads (DSA) and how does it work? Automatic targeting, benefits, and targeting options based on site content are explained by an example of a real hotel chain.
Read →Marketing Funnel·19 İyul 2026·👁 7
What is Customer Persona and How is it Created? (Step-by-Step Guide)
What is a customer persona and how is it created? 3 elements, research techniques, demographics, goals and obstacles — a complete guide with realistic tenting and landscaping examples.
Read →Marketing Funnel·19 İyul 2026·👁 5
Marketing Funnel: Awareness and Consideration Stages (Strategies)
What are the awareness and consideration phases of the marketing funnel? SEO, SEM, social media, influencer, USP, testimonial and remarketing strategies to build brand awareness and interest.
Read →Marketing Funnel·19 İyul 2026·👁 5
Conversion and Loyalty: The Final Steps of the Marketing Funnel
How to increase conversion rate and keep customers loyal Checkout optimization, A/B testing, abandoned cart, reward programs, and other strategies with real examples.
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Artificial Intelligence·17 İyul 2026·👁 26
Writing and Communication with AI: Email, Reporting, and Meeting Notes
Working with AI: turning meeting notes into plans, writing the same news to different people, critiquing their own text, and coaching difficult speech.
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Artificial Intelligence·17 İyul 2026·👁 14
ChatGPT, Gemini, and Claude: Which AI is Right for Your Business?
ChatGPT, Gemini, and Claude comparisons: strengths and weaknesses, 2026 prices, how they work in Azerbaijani, and which business to choose.
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Artificial Intelligence·17 İyul 2026·👁 18
Research and Planning with AI: Deep Research, NotebookLM, and Gems
In-depth research, knowledge center (NotebookLM), expert assistants (Gems), risk analysis and project planning with AI — for strategic decisions.
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Artificial Intelligence·17 İyul 2026·👁 13
Data Analysis with AI: Artificial Intelligence in Google Sheets
Data analysis with AI: clearing the dataset, asking questions in simple language, function =AI() in Sheets, graphing, and checking the output — without knowing Excel.
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Artificial Intelligence·17 İyul 2026·👁 21
Creating Content with AI: Image, Video, and Presentation
Creating pictures, videos, and presentations with AI: multimodal work, good photo prompt, editing an existing image, and where not to operate.
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Artificial Intelligence·17 İyul 2026·👁 11
How Does Artificial Intelligence Work? Machine Learning in Simple Language
Machine learning, tokens, the context window, and generative AI — without the technical knowledge of how artificial intelligence works, I explain step by step.
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Artificial Intelligence·17 İyul 2026·👁 11
Prompt Examples: Templates Ready for Work and Marketing
20 ready-to-use prompt templates — for writing, data analysis, content, research, and decision-making. Copy, fill brackets, run.
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Artificial Intelligence·17 İyul 2026·👁 16
What is Prompt? 3C Rules for Getting the Right Answer from AI
What is a Prompt and how to write it? Role, task, format, and context formula, rule 3C, strong prompt statements, and most common mistakes — with examples.
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Artificial Intelligence·17 İyul 2026·👁 14
What is Prompt Chaining? Tackling Complex Tasks Step-by-Step
Prompt chaining — a way to break a large task into interconnected steps. How to build a chain, 3 real case examples, and the most common mistakes.
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Artificial Intelligence·17 İyul 2026·👁 14
What is Artificial Intelligence (AI)? The Complete Guide to Work Use (2026)
What is artificial intelligence, how does it work, and where will you start and implement it in your work? Prompt, tool selection, restrictions, and responsible use — in simple language.
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digital marketing·23 İyun 2026·👁 86
What's Digital Marketing? A Comprehensive Guide to 2026
Learn the digital marketing industry from scratch. Grow your business through channels, strategies, and ways to apply in the Azerbaijani market.
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SMM basics·8 İyun 2026·👁 333
Introduction to SMM: What is Social Media Marketing and Where to Start?
What is social media marketing (SMM), why is it important for every business, and how to start from scratch A step-by-step, hands-on guide for beginners.
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