Blog

Posts & insights

My experience in digital marketing, advertising platforms and media planning.

Storytelling·30 İyul 2026·⏱ ≈13 min·👁 21

Storytelling in marketing: how to build a brand story step-by-step

How does storytelling work in marketing? Practical guides and examples that step by step build a brand story through plot, characters, space, and style.

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Storytelling·30 İyul 2026·⏱ ≈8 min·👁 6

Campaign story structure: Message sequencing with the ABDCE model

How to set up message consistency of an advertising campaign Set up a practical campaign narrative with ABDCE structure, three act models, and stage rules.

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Storytelling·30 İyul 2026·⏱ ≈8 min·👁 8

Person, not customer persona: a way to bring a target audience to life

Why are your buyer persona documents not working? How writers build a realistic persona with desire, obstacles, and concrete detail through character creation.

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Storytelling·30 İyul 2026·⏱ ≈8 min·👁 8

How the tone of voice is constructed: switching the brand voice from adjectives to words

Brand voice is built with words, not adjectives. How to make a tone of voice document practical and testable using the writers voice method.

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Storytelling·30 İyul 2026·⏱ ≈8 min·👁 7

Specific detail in the advertising text: from “quality”to “retains color for three years”

Why is the ad text not saved? The principle of significant detail, practical ways to avoid clichéd images and make context part of the message.

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Storytelling·30 İyul 2026·⏱ ≈8 min·👁 7

Clarity in text: Frank Conroy's pyramid and choice of words

Why is clarity ahead of the metaphor in marketing text? Frank Conroy's pyramid, denoting-connotation distinction, and the principles of writing a noun-feature.

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Storytelling·30 İyul 2026·⏱ ≈8 min·👁 8

Text editing: cut is the final, not the final, step of writing

How does copywriting edit work? Ways to cut out words, avoid explanation, and make text concise, clear, and strong with a list of throwaway phrases.

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