Branding & brand strategy
Create a brand that's memorable and trusting — positioning, visual identity, and communication tone connect to a single system.
What's included
- ✓Brand positioning and value proposition
- ✓Identifying target audience and brand identity
- ✓Visual identity orientation (logo approach, color, typography)
- ✓Brand voice and communication tone
- ✓Brand guide for social media and content
A brand isn't just a logo — it's the trust and recognition that people feel about you in the first second. A strong brand is remembered without expensive advertising.
I'm starting with a branding strategy: what's your position in the market, who you call, and what are you different from competitors. No logo works exactly without answers to these questions.
Next, we define the direction of visual identity — the color palette, typography and logo approach — and the brand's “voice”: what tone you speak in advertising with social media.
As someone who has worked with brands like HONOR, Toyota, Mastercard, I know that small businesses can also be seen as a big brand. As a result, you have a simple and clear brand guide that the entire team can use.
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